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Fashion Designer Revolutionized The Way Mainstream Women Shop


It has become routine today to see upscale fashion designers showcasing trendy $39.99 dresses at mass marketers such as Target. But 30 years ago, when Liz Claiborne introduced American women to stylish dressing at affordable prices, the concept was revolutionary in department stores that typically pushed clothing brands instead of designer labels to mainstream women.

Ms. Claiborne, who died Tuesday in New York at age 78, had a genius for anticipating the style needs of the average American woman. “She was aware of the runway trends, but first and foremost she was focused on women: ‘What do you want to …

Source : online.wsj.com



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